OGR members believe that "Do unto others as you would have them do unto you," should be the fundamental principle of funeral service. That's why "Service measured not by gold, but by the Golden Rule" has been OGR's philosophy since it was founded more than 70 years ago.

MFDA promotes the objectives of mortuary science and the professional character and education of funeral service practitioners, educates and informs the public concerning funeral service, and maintains high professional ideals of public service among its members.